BBC Sports Personality Unsung Hero Award 2010


A winner’s story: BBC Sports Personality Unsung Hero 2010 Lance Haggith

Our values were developed as part of our growth strategy in an attempt to articulate “the way we do things round here”. They are fundamental to everything we do at Sports Traider and underpin all our business activities, from developing future strategy and every activity in-between!Our values are commonly understood and shared by all our staff and provide the framework for all our recruitment activity, staff management and performance management as well as our dealings with customers and the communities in which we operate. There are four core values:

Basketball coach Lance Haggith of Bedfordshire won the 2010 Sports Unsung Hero award for establishing SportsTraider, Britain’s first chain of charity sport shops, which sell a mixture of new and second-hand sports kit and equipment. The stores make specialist clothing and equipment affordable to youngsters for whom such items would normally be an inaccessible luxury. The takings then get pumped back into the local community to help disabled and disadvantaged youngsters to access sport. Here, Lance describes what life has been like since winning the Unsung Hero award in front of 12,000 people at the LG Arena in Birmingham.

LANCE’S STORY

Our values were developed as part of our growth strategy in an attempt to articulate “the way we do things round here”. They are fundamental to everything we do at Sports Traider and underpin all our business activities, from developing future strategy and every activity in-between!Our values are commonly understood and shared by all our staff and provide the framework for all our recruitment activity, staff management and performance management as well as our dealings with customers and the communities in which we operate. There are four core values:

“Since winning the Unsung Hero award last year I have been overwhelmed by the response from the general public”. This year we have been able to provide coaching sessions in local schools and we have organised more summer camps than ever, helping so many more disadvantaged children in Bedfordshire and the East Midlands.The shops themselves have become a social hub and we have now started an ex-offenders program to help them gain work experience in the retail industry.

We are reducing landfill by promoting recycling and encouraging businesses and individuals to donate their unwanted items.We have now attracted some big-name corporate backing to help propel SportsTraider to the next stage and the award has enabled me to open many more doors, which I never would have been able to do before. A good example of this is securing more regular donations from big suppliers which has directly benefitted hundreds more people.We are in the process of opening another store, which will then help another community.One of the largest benefits has been securing a warehouse, which we can grow into as we are up to the rafters in our old place! The project has reached so many more people, all of whom are so grateful for the opportunities we help to provide.One of our shop managers Mike Owen was homeless and living on food handouts before he came to SportsTraider; he now has a flat and a permanent job.

Another shop manager Mandy Beal comes from a family of seven sisters and three brothers and the shop is directly for families like hers so they can buy clothes/sports equipment at affordable prices.Mandy only has 40% hearing and had previously struggled to find employment, but she now has a permanent job with us.Both Mike and Mandy have gone through their retail qualification up to NVQ Level 3. We are regularly in contact with sporting icons, professional clubs and local dignitaries to tie in with our programs.For example, we held a members meeting at the House of Commons in October, featuring appearances by Patrick Vieira and the Bedford MP Richard Fuller.I just want to take this opportunity again to thank everyone for their input as I wouldn’t be able to do it without the team of people behind me.Winning the award has changed everything and has been hugely positive for the project as a whole.”

See Lance win the award  http://www.youtube.com/watch?v=z7i9IfqKN00